Despite the availability of resources and practices that
would reduce work-related morbidity and mortality in
the construction industry, their diffusion to workers
has been slow, partly because the ties between management
and trade workers are weak. In promoting an
innovation, it is necessary to target the stakeholders
who will be making the decisions related to it. The
authors’ focus is on ergonomics, but their observations
may be applied more broadly to other areas of intervention-
effectiveness research.